Book: The Dip

book-the_dip“The Dip: A little Book That Teaches You When to Quit (and When to Stick)” By Seth Godin. This is a really short book with many worthy tips. Here are my notes:

  • “But if you’re sold on being the best, but you’ve been frustrated in the route you’re taking to get there, then you need to start doing some quitting.”
  • “Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want.”
  • “The Cul-de-Sac (French for “dead end”) is so simple it doesn’t even need a chart. It’s a situation where you work and you work and you work and nothing much changes. It doesn’t get a lot better, it doesn’t get a lot worse. It just is.”
  • “The brave thing to do is to tough it out and end up on the other side—getting all the benefits that come from scarcity. The mature thing is not even to bother starting to snowboard because you’re probably not going to make it through the Dip. And the stupid thing to do is to start, give it your best shot, waste a lot of time and money, and quit right in the middle of the Dip.”
  • “Seven Reasons You Might Fail to Become
    the Best in the World
    You run out of time (and quit).
    You run out of money (and quit).
    You get scared (and quit).
    You’re not serious about it (and quit).
    You lose interest or enthusiasm or settle for being mediocre (and quit).
    You focus on the short term instead of the long (and quit when the short term gets too hard).
    You pick the wrong thing at which to be the best in the world (because you don’t have the talent).”
  • “Quitting creates scarcity; scarcity creates value.”
  • “To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.”
  • “Quit or be exceptional. Average is for losers.”
  • “Selling is about a transference of emotion, not a presentation of facts.”
  • “Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it. At the same time, the smartest people are realistic about not imagining light when there isn’t any.”
  • “You should quit if you’re on a dead-end path. You should quit if you’re facing a Cliff. You should quit if the project you’re working on has a Dip that isn’t worth the reward at the end. Quitting the projects that don’t go anywhere is essential if you want to stick out the right ones. You don’t have the time or the passion or the resources to be the best in the world at both.”
  • “Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”
  • “Quitting when you’re panicked is dangerous and expensive. The best quitters, as we’ve seen, are the ones who decide in advance when they’re going to quit.”
  • “A job is just a tactic, a way to get to what you really want. As soon as your job hits a dead end, it makes sense to quit and take your quest to a bigger marketplace—because every day you wait puts your goal further away.”
  • “your organization succeeds or fails in its efforts to reach its big goals. And the moment your tactics are no longer part of winning the Dip—the moment they are in a Cul-de-Sac—you are obligated to switch tactics at the same time you most definitely keep aiming for the bigger goal.”

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