Life in general

I’ll hold off Snow Leopard upgrade for now

Even though I am happy that Snow Leopard doesn’t remove iPhoto, iMovie, GarageBand and rest of iLife software that were removed when I upgraded from Tiger to Leopard, I’ll hold off Snow Leopard upgrade for now. I came across this list on what Snow Leopard removes. Fortunately, I haven’t seen a removal of iLife software. However, one of my friends observed a kernel panic with Snow Leopard for the first time today. He suspected that the cause was Cisco VPN software. This stability issue is a deal breaker for me. :(

Buggy FireBug

I have a page with Javascript loaded from different directories. For one reason, the Javascripts source loaded from one of the directories did not display. This means I could not use the debugger to insert break points directly. The Firbug version was 1.3.3. Initially, I was able to get the source code to show after randomly clicked around, i.e. click on Yslow and switch back to script tab. Unfortunately, it was not a reliable workaround. Eventually, an idea came to me to work around the issue: insert a runtime error. A runtime error can be as simple as referencing a non-existing function. Make sure you don’t introduce syntax error, which will stop the browser from reading the source code. With the new runtime error, Firebug will show an error in the console and provide a link to the source code. Once I could see the source code, I added break points at the lines that I was actually interested and removed the artificial runtime error from the source code before reloaded the page.

Persuasive Technology 2009: Day 2

Does it Make a Difference Who Tells You What To Do?
Maaike Roubroeks, Cees Midden and Jaap Ham

  • Psychological reactance: A state of arousal that occurs when a person experiences a perceived threat to freedom, which motivates to restore that threatened freedom
  • When does it occur When you try to persuade people to do something, you always send them in some kind of direction: stop smoking, more exercise, energy conservation
  • Social agency: Social agency theory (Mayer, Sobko & mautone, 2003) – Social cues trigger social rules and consequently social interaction, CASA Paradigm (Nass & Reeves, 2002) – – people react to computers as if they were reacting to other people
  • Research Question: What is the role of social agency on psychological reactance?, Hypothesis 1: High threat > Low threat (confirmed by the research), Hypothesis 2: Higher social agency, more psychological reactance (confirmed by the research), Hypothesis3: combine 1 and 2 will result in strongest response (research result did not confirm this)
  • Research: 89 participants, online experiment, read an advisory test, questionnaires afterwards, mreasure of reactance
  • Conclusions: To minimize psychological reactance to occur, use low-threatening language

Subtle Persuasion: The Unobtrusive Effect of Website-Banner Congruence on Trust
Peter de Vries and Thomas van Rompay

  • Trust reduces uncertainty. Important if consumers need to be persuaded… to divulge personal information, to make a purchase, to become loyal, to rely on provided advice/information
  • Trust is particularly important in online and, by extension, mobile interactions. How to influence online trust? e.g. seals of approval, privacy disclosures, security disclosures, return policy, awards from neutral sources.
  • Effects of on-line atmospherics on cognition and behavior: Website color, website layout, background images. Effects of congruence on attitudes: More positive attitude when banner and web site are congruent
  • Processing fluency (PF): the ease with which different stimuli can be integrated. Similar to Ease of Retrieval, PF is hedonically marketed: Experienced ease of processing positively influences subsequent evaluations
  • PF influenced by: symmatry, goodness of form, contract in color of text and background, congruence between associations with stimuli. The ease with which different elements of a websie and associations with them can be integrated influences subsequent opinions.
  • Experiment: Mobile website with either a congruent, mildly incongruent and incongruent banner ad.
  • Results: The more congruent the more trust
  • Trust is influenced by congruence, and this relation is mediated by processing fluency. Although significant, mediation was only partial; automatic AND cognitively controlled effects of congruence?

Communication-Based Influence Components Model
Brian Cugelman, Mike Thelwall and Phil Dawes

  • Real-world online interventions: Quit smoking, exercise more, drive safer, drink less, eat healthier. Designing online interventions: 1. Research behaviour and audiences, 2. Pick a suitable theory, 3. Pick techniques to influence users’ psychology, 4. build a mock-up etc. The result of this model is complex real-world interventions. Result in difficult applying systems to describe online interventions: too many theories to choose from, with numerous overlapping theories.
  • Behavioural influence frameworks: 1. Evidence-based behavioural medicine (what works) 2. Cialdini, 3. Captology, 4. Stages of change, 5. Community based social marketing. Influence components approaches: Evidence-based kernels, behavioural change consortium, Evidence-based behavioral medicine. Influence Components Model: Behavioral Outcome, Behavioral Determinants, Influencers.
  • Applying communication theory online: one-way: one-to-one, one-to-many; two-way: circular, interpersonal and mass media; mass interpersonal (two-way one-with-many)
  • Communication theory to frame online influence
  • Apply the model: Using in a meta-analysis of online behavioural change interventions (being finalized)
  • Closing: The model worked well for the meta-analysis

Three Possible Futures for Persuasive Technology
BJ Fogg

  • Goal: make the world a better place.
  • Tradition: change attitude, deep thinking, theory guides steps, control intervention, measure result
  • Million Monkeys: If you got enough monkeys, you can create great literatures — automated or random, create many trials. An example of this is spam. Another example is YouTube ( 3rd example is Facebook’s opening their platform. 4th example, hunch “helps you make decisions and get smarter the more you use it.” Hunch is a decision engine. The contents are created by its users.

  • Savvy DJ: use metrics drive iteration with many trials. With feedback loop, DJs iterates with changes that adopt to the market. Pattern matching. Company that are doing this: zynga (game network), slide, and RockYou (watch metrics constantly)
  • Swisher: analyze what exists and do pattern matching. output on a schedule. She has very engaging point of view.

  • These are possible things that are happening and may pose challenges. BJ wanted to identify these ideas and share with the community and increase awareness.